Scale Smart is an actionable guide to start and scale a start-up in India in the digital age. With hundreds of examples, live case studies and marketing breakdowns, it gives a start-up the road map to get their first 1,000 customers in India. It was created after interviewing 25 plus founders (Ex: Founders of Bharat Matrimony, Slide share, Practo, Fusion Charts, Fresh works, Free charge, Byju, InMobi, Chumbak) and lots of others.
It’s easy to assume it’s another start-up book but Scale Smart takes you from I have an idea, what do i do next and how to scale using each marketing channel. For example, How Did Chumbak get 500,000 community members, How did Crowd fire get 5 Million Followers on Twitter or How Does ShoutMeLoud make $50,000/month using Content Marketing. It gives you an actionable guide for almost all online and offline channels out there.