Pattern yourself after the very best people in your field. Do what they do. Keep yourself positive, cheerful and goal oriented. Sales success is 80 percent attitude and only 20 percent aptitude. Combine the dual qualities of empathy and ambition in every sales relationship. No other book can come close to the expertise captured in Brian Tracy’s Great Little Book on Successful Selling. You will be delighted by Brian’s common sense and realistic, fresh approach to selling.